Content may be king but time is not enga…

Content may be king but time is not engagement. Not the kind of engagement you can monetise. If your users spend 15 minutes reading an article they aren’t spending 15 minutes engaging with your website brand/identity and your advertisers. They are engaged with the author and content of the article. 15 minutes on Facebook however is 15 minutes engaging with friends but, importantly, plenty of interaction with Facebook.


One thought on “Content may be king but time is not enga…”

  1. There’s something quite powerful about the underlying engagement of Facebook. I get a whole lot more engagement about my blogging when my items push out to Facebook. I get more virtual interaction with third level students through Facebook than through Moodle. There’s a monetisation effect with the learning crowd that could easily be measured in paid enrollments.

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