This week’s TuesdayPush is Whose View, …

This week’s Tuesday Push is Whose View, a review site that supposedly works with your trusted network of friends. Initial impressions are; nice design but do we need yet another restaurant review site? It is also only available in Dublin which is frustrating for those of us outside of the big smoke who want to populate websites with local data. You can browse most of the site without logging in and there seems to be a fair amount of data already in it. To review though you need to go through a registration process that would rival visiting North Korea. Worryingly the sign-up process has a bunch of email newsletter options pre-selected. Leaving them ticked earns you points. These points are “redeemable against special offers” posted by businesses to the site. The site also wants your date of birth and gender, nice demographic information for them but of no value for me to provide. You have to confirm your email address before you get the social-network integration which seems to only work with email providers, not Facebook, Twitter etc. GMail has oAuth but WhoseView wants my username and password. Not going to happen. By now I have forgotten why I am on the site or what restaurant I wanted to review. But they don’t call me Peristent Paul for nothing and I wend my way to the Ukiyo page. Reviews can have titles, descriptions, tags, images, videos, stars, ponies and kittens. One nice touch is 0 stars is a rant while 5 stars is a rave, handy for weeding out the extreme reviews that are worth nothing. The rest of the site is quite massive really. Guides, related reviews, Amazon style “people who reviewed this also reviewed” lists and so on. Offers are also a big part of the system though I’ve never been one to choose restaurants based on offers. This is all in contrast to Grab My Table which requires no registration, titles, tags and focuses on beautiful restaurant pages with simple reviews. It looks like Whose View spent a lot of time and effort building the site and getting initial data but getting into it and reaping value takes time and effort for the user. I also worry that this is yet another review site that may or may not go viral and with locked-in data. Recreating social-networks and adding on reviews, or anything, is not the way to go anymore. Honestly, they’ve done a professional job and I’d hire the coders and designers but I just don’t see myself remembering never mind returing to Whose View in a week or two. ยง